Overview
BEKAS LOGISTICS also works with the trade: used-car dealers and wholesale buyers who import several cars a month from US auctions. The page at partners.bekaslogistics.com.ua is written for them. It lists the wholesale terms: a tariff from $50 per car with insurance included and consolidated shipping from European ports from €650. There is also a form for dealers who want to buy and ship cars with Bekas.
Challenge
A dealer picks a logistics partner by numbers and process. How fast does the car leave the port, what does the tariff include, are there photos at every stage, who is responsible when something goes wrong. The page had to answer these questions on the first screen. It also had to show the economics of working with Bekas in a form a dealer can compare with their own margin. At the same time it had to work for a smaller retail buyer who lands on it by chance. As with the client landing, it had to run outside the corporate site and deploy on its own.
Solution
We used the same base as the client landing: Astro and Tailwind CSS 4, static HTML, almost no client-side JavaScript. The product is different. The theme is dark with an amber accent, IBM Plex Sans is the only typeface, and the layout is denser and built around figures. The first screen has an income calculator. The dealer sets how many cars a month they bring in, and the page multiplies that by their margin to show an estimated monthly income. A note under it says that exact figures come from a calculation for a specific car. The offer is split into two parts, one for dealers and wholesale buyers and one for retail buyers. The eight advantages are written as specific promises about the service. Two sections show how fast cars leave the port and what the photo report looks like at every stage. SEO matches the client landing: Ukrainian and English with hreflang and x-default, JSON-LD for Organization with address, Service, and a five-question dealer FAQPage.
Key Features
- PageSpeed Insights (26 October 2026) gives 100 in all four categories on desktop and 99, 100, 100, 100 on mobile.
- The largest element appears in 0.4 s on desktop and 1.7 s on mobile, with 0 ms of blocking time and CLS 0 on both.
- The income calculator on the first screen lets a dealer set cars per month and see the estimated monthly margin at their own retail price.
- Dealers get the wholesale terms, a tariff from $50 per car with insurance included and a European-port package from €650, and retail buyers get a separate offer.
- Eight advantage cards cover consolidation and dispatch speed, guaranteed turnaround, personal auction keys and insurance. The other four are photo reports at every stage, 24/7 support, liability to the client and a purchase contract for every car.
- The dealer FAQ has five questions and is marked up as FAQPage, next to Organization and Service schema.
- Both language versions carry hreflang and x-default, and the whole page is 82 KB of HTML with no page builder.
Result
The page went live in one week on its own subdomain. Dealers now have a dedicated entry point with the figures they need on the first screen and a form for one type of request. Together with the client landing and the corporate site, Bekas now runs three sites on two stacks. The main site with its large content lives on Next.js with Payload, and the two conversion pages run on Astro. Each one is deployed and measured on its own.