Overview
BEKAS LOGISTICS is a customs broker and freight forwarder from Kyiv. The company has worked since 1998 and brings more than 150 cars from US auctions to Ukraine every month. We had already rebuilt their corporate site. Now they needed a separate page for one audience: private buyers who want a turnkey car from the USA. Bekas picks the car, checks it, buys it at auction, insures it, ships it, clears customs and delivers it. The page at client.bekaslogistics.com.ua sells exactly that service.
Challenge
The corporate site talks to importers, dealers and B2B partners at the same time. A private buyer has to search it for the one service they need. The client wanted one page that turns traffic from ads and search into requests. It had to be in Ukrainian first, with an English version, and it had to live outside the main site and its CMS. Most "car from the USA" pages hide the final price and run on heavy page builders. So this page had to state the price terms plainly: the final price is fixed in the contract and all payments are official. It also had to load fast on phones, where most ad traffic comes from.
Solution
We designed and built the page as a small static site on Astro with Tailwind CSS 4. It runs on its own subdomain, so Bekas can change it without touching the corporate site on Next.js and Payload. The corporate site is dark. This page is light with a green accent, because here the reader is a person choosing a car for themselves. The page ships as static HTML with very little JavaScript, so Total Blocking Time is 0 ms on phones and desktops. SEO was part of the build. Both language versions have hreflang and x-default. The page carries JSON-LD for Organization with the postal address, Service and FAQPage. The title and description are written for the search "авто зі США під ключ". We use one variable font, Overpass, with font-display: swap, so the text shows before the font file arrives.
Key Features
- PageSpeed Insights (26 October 2026) gives 100 in all four categories on both mobile and desktop.
- On mobile the first content appears in 1.0 s and the largest element in 1.2 s, with CLS at 0.025. On desktop it is 0.3 s, 0.4 s and 0.
- The request form sits on the first screen, and a second call to action at the bottom offers to calculate the full price of the car.
- The buying process is laid out as seven steps, from consultation and selection to support after delivery.
- Four guarantee cards explain the contract with every client, the vehicle history check, the fixed price and the insurance.
- Seven reasons to work with Bekas are written as short plain statements.
- The "recently imported" block shows real cars (Nissan Rogue S, Infiniti QX50, Jeep Renegade Latitude) next to video reviews from the company's YouTube channel.
- Structured data covers Organization with address, Service and a four-question FAQPage, so Google and AI search can read the offer.
Result
The landing went live in one week on client.bekaslogistics.com.ua, in Ukrainian and English. PageSpeed Insights shows 100 in every category on both phones and desktops, with 0 ms of blocking time. The page reads fully without JavaScript, which helps both crawlers and people on slow mobile connections. Bekas now has a page for private buyers where it can send ad traffic without mixing it into the corporate site. The dealer landing on partners.bekaslogistics.com.ua uses the same stack.